F-Stop Gear
F-Stop Gear creates camera bags specialized for outdoor photographers. From logo to catalog the design for f-stop was clean and simple while capturing the outdoor essence of the product itself. Camera aperture marks were added to each photo to impress upon viewers that this catalog was for photographers. One challenge facing F- Stop's first catalog was product shots in action. Having faith in Tim Kemple of Kemple Media we reserved space for actions shots. Working closely with Presto Print we set a print schedule and printed surrounding pages. The day before full product was due for delivery to the Outdoor Retailer. Tim flew back to town and uploaded his new files. The guys at Presto Print had the first catalogs printed, bound and delivered to their booth by 10am day of show.